So How Does Bluetooth Proximity Marketing Work? At the moment in the UK according to research by Ofcom in 2008 there are now over 70 million mobile phone connections whilst the population stands at around 60 million. So nearly ten million people have more than one mobile handset on the go, and 85 per cent of the adult population now have mobiles. So much so that at present mobile phone operators are currently looking at new ways to retain customers, as you can see the vast majority of people have mobiles. By the end of the decade it is estimated that 1 Billion phones will be used worldwide. If you needed proof that the UK is officially a nation of mobile phone users ... this is an understatement.

So How Can Using Bluetooth Advertising Benefit My Business?

The good news for your business is that the majority of phones sold over the last few years have been Bluetooth enabled and because of the driving legislation that was introduced a few years back regarding mobile phones approx 60% - 80% of people with Bluetooth will keep it switched on at all times.

Imagine The Marketing Potential If You Could Somehow Reach These Potential Customers Via Bluetooth!

At Easibloomedia we have the perfect Bluetooth solution. This is how it works! Any Bluetooth phone coming within approx 100 - 500+ meters of your business premises will receive your message, promotion, campaign, via Bluetooth and the number of hits achieved is recorded, so you can see how many customers have received and accepted your message. By logging the phones in this way the Bluetooth Marketing System can avoid repeatedly targeting the same phones so as not to annoy any potential customers. You can also change campaigns instantly giving you the upper hand without letting your competitors know what campaigns / promotions you have planned. Our Bluetooth marketing system gives you the flexibility to do this.

Our Bluetooth Marketing Software Bloo Alert is completely permission based and requires customers to “Opt-In” to receive your messages / campaigns, which currently meets Bluetooth marketing guidelines set out by the Direct Marketing Association UK in January 2009.

You don’t have to be an IT specialist to operate our Bloo Alert software. The Bloo Alert software has been designed so that even clients with basic computer knowledge can easily operate and create professional Bluetooth Advertising campaigns. You Can Communicate Using Our Bluetooth Advertising Software Directly With Your Customers In Just Four Easy Steps.